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Memetics and the Value of the Viral Engine
Why Your Marketing Strategy Should Include Person-to-Person Viral Transmission and Behavioral Ecology
A successful marketing strategy is a misleading beast, one that seems easy to tame at first glance. With a wealth of online resources, one can feel as if every strategy has already been done, and all that’s left to do is pluck them from other sites and implement them. But, even with great effort, knowledge, and budget, making an impact on audiences can prove nearly impossible, resulting in thousands of social posts left unengaged with, unread emails, and wasted money. Even the best-laid marketing plans often go awry.
But, there’s a way to break out of this cycle of reusing listicle strategies and recommended best practices, and the solution stems from a surprising discipline: Evolutionary Biology. And, though it has been understood by biologists for decades, many in the marketing field have not yet formally implemented it into their practice.
Read below to discover how you can use the science of behavior and evolution to improve your ability to market.
What Is Memetics?
Memetics is actually a term borrowed from the world of evolutionary biology. It refers to the study of how cultural ideas…
